How to conduct secondary market research

Tuesday 12 March 2019, 5pm - 6:30pm - K2 | VG11

Tuesday 12 March 2019

Secondary market research, also known as desk research, is the process of finding market research that’s already compiled for you by others.

Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Whether you are a budding entrepreneur or just want to learn more about an industry, secondary research is extremely useful.

In this interactive workshop, you’ll learn to how to conduct secondary market research with the help of LSBU’s library network. The first half of the workshop will be presented by branding and marketing expert Kaitlin Zhang. We'll explore what secondary market research is and why it's important. The second half of the workshop will be led by the staff at LSBU's Perry Library to demonstrate how to utilise the library’s database and other freely and widely available sources. In a fun and engaging atmosphere, you will get the chance to improve and practice your market research skills through a mini research project.

Attendees are highly encouraged to bring along a research topic or area of interest and a laptop to fully participate in the workshop.

About our speaker:

Kaitlin Zhang is the CEO of Kaitlin Zhang Branding, a cross-border digital marketing agency specialising in technology and financial services. Kaitlin is also an award-winning personal branding consultant, helping entrepreneurs, executives and celebrities manage their online reputation. Kaitlin founded Kaitlin Zhang Branding in 2016 serving corporate and personal clients in the USA, UK, Canada and China. She blogs about personal branding, corporate branding, digital marketing and reputation management on her website www.kaitlinzhang.com.

Register here for your FREE ticket


This event is part of a series of the Student Enterprise events series at London South Bank University (LSBU).

This event is free to attend and everyone is welcome.

This event counts towards a Certificate in Enterprise*.

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